Monday, 27 July 2009

Getting Noticed aka DIY Marketing

Now that The Third Pig is on shelves, I, of course, want people to flock to bookshops in their thousands and buy it. As part of that grandiose aspiration, Harry needs as much publicity as he can stand (and that's quite a bit). With that in mind, we came up with a cunning plan to try and get review copies noticed.

Firstly, we mocked up a Thid Pig Detective Agency complimentary slip. Using the magic of Photoshop, a copy of the cover, one used coffee stain and judicious application of filters we produced:

Aha, we said, that does look quite nice, now how else do we get our book noticed amongst the hundreds (if not thousands) of others that arrive on a weekly basis? In keeping with the crime theme of the book, we mocked up an evidence bag (see, watching CSI every week can be educational) complete with red tape and included the book and press release in it (excuse quality of photo).

It may work, it may not; but if it gets Harry noticed only once by the right people it will have served its purpose.

1 comment:

Fanton said...

Ha! These are really inventive ideas, especially the evidence bag!

May I suggest strapping the book to the side of a pig, and unleashing said pig into a newspaper office? I think that should get you noticed...